guer·ril·la n: one who engages in irregular warfare esp. as a
member of an independent unit.
guer·ril·la group n 1: an international training and
consulting firm dedicated to increasing sales, customer satisfaction, and profitability. 2:
speakers, seminars, and long-term consulting on sales, marketing and management,
customized to fit your business, your schedule and your budget. 3: books, tapes,
newsletters, and seminars that will revolutionize the way you do business.
PROGRAMS ARE CUSTOMIZED TO FIT YOUR NEEDS!
Any ofthe following topics can be delivered to your group to create instant, observable,
permanent change. Combine topic modules to create the program that your people need most
now. Your instructor will consult with you to determine how much time is required to
deliver the results you need. Each program is custom tailored to be language-consistent
and industry-specific for your company and comes with our 100% money-back Guerrilla
Guarantee.
Any ofthe following topics can be delivered to your group to create instant, observable,
permanent change. Combine topic modules to create the program that your people need most
now. Your instructor will consult with you to determine how much time is required to
deliver the results you need. Each program is custom tailored to be language-consistent
and industry-specific for your company and comes with our 100% money-back Guerrilla
Guarantee.
Premise
It's time to get tough. We've taken this best-selling book and
turned it into a hard-hitting, results-oriented, one-day boot camp. This seminar is basic
training for surviving today's commercial combat. Learn to exercise the boldness and
ingenuity of a veteran commercial mercenary.
Highlinghts
GUERRILLA SELLING WEAPONS:
- 10 characteristics of successful guerrilla salespeople, and how to
develop them.
- 50 innovative prospecting tools.
- 10 new technologies that make you invincible in the marketplace.
- 7 part model of human behavior.
- 3 most common types of prospects, and how to sell each of them.
- 2 words that will guide you to the order every time.
- 2 secret weapons that will always give you the tactical advantage.
- 6 unique steps for keeping all sales interviews on track.
- 4 styles of communication that make your message irresistible.
- 3 types of objections, and how to answer them, before they're raised.
- 14 subtle psychological tools for influencing others.
GUERRILLA SELLING TACTICS
- Get prospects to ask you for an appointment.
- Close every sale before your presentation.
- Appeal to unconscious needs and unspoken concerns.
- Use powerful subliminal signals to build trust and rapport.
- Discover who really makes the buying decisions, and get an introduction
from the CEO.
- Recruit fellow guerrillas among your prospects.
- Secure future sales effortlessly.
- Get prospects to ask you to write up the order.
AFTER BECOMING A GUERRILLA
- You will develop a loyal following of customers who buy from you again
and again, year after year.
- You will make more money, have more fun and begin to really make a
difference on the planet.
Guerrilla Trade Show Selling
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Premise
Unconventional Weapons & Tactics to Meet More People Get More Leads,
and Close More Sales™
Of the 53 billion dollars spent by exhibitors every year, over
80% of their trade show investment is wasted. Learn how to pick the right shows, take the
right people, and do the right things to make trade shows your most potent marketing
weapon. Trade shows can rocket your company to the next level of success, or bleed you
dry. Some savvy companies are using trade shows as their prime lead generation source.
Learn unconventional tactics used by leading companies to ensure success in every aspect
of your trade show campaign. Based on the book, Guerrilla Trade Show Selling, some
of the topics we can cover include:
Trade Show Selling Weapons:
- Busting the seven trade show myths
- Fourteen ways to make trade shows pay
- How to select your hottest shows
- Find shows your competition doesn't know about
- How to compel buyers to seek-out your exhibit
- Exhibits that stop buyers, and let everyone else keep walking
- Selecting and training your Guerrilla exhibit staff
- Guerrilla Selling in your exhibit
- Connect QUICK with visitors: the six steps that maximize your leads
- How to guarantee every lead is top quality
- Seven ways to maximize your energy so you feel great all show long
- How to always spend the right amount of time with each visitor
- How to make visitors look forward to your follow-up call
- The three things you must do when you get home
- Ten perplexing problems and 10 simple solutions
- Five reasons most companies waste their leads, and how to avoid them
- Why proper lead management is your best investment
- Why buyers are liars, and how to uncover the truth
- The magic five-step sequence that converts leads to sales
- Six ways to get visitors to open your information packet
- Five ways to make money from your leads
Customized Guerrilla Programs
for Your Sales Force
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How to get the business when you can't be there in person. Create a telepresence
using a combination of phone, fax, e-mail, v-mail, Internet and an arsenal of guerrilla
marketing weapons.
PASS AND REVIEW
This two-hour review of Guerrilla Selling refreshes the core concepts and reviews key
tactics for those who have completed The Guerrilla Selling Seminar.
50 GUERRILLA PROSPECTING WEAPONS
Unconventional tactics for finding new customers and new business opportunities. Includes
cold calling techniques, on-line databases and search engines, and additional tactics for
finding new qualified prospects that the competition has overlooked One to two hours.
HOW TO GET MORE SALES, AFTER YOU'VE CLOSED THE
FIRST DEAL
How well do you go after the subsequent sales? How do you get your customer to buy
after-market supplies, accessories, parts and service from you? Learn how to create follow
up systems that work to get every dollar you deserve. Two hours.
SLEUTHING YOUR COMPETITION
Proven Guerrilla tactics for finding out what your competition is up to. All tactics
are legal and above board. Includes how to do on-line searches for competitive
information. Thirty minutes to two hours.
DEALING WITH CALL RELUCTANCE
This one to two hour program helps your sales force understand why they feel uncomfortable
making certain types of sales calls, and gives them tools to make them feel more confident
on every call.
AUTOMATING YOUR SALES FORCE
Based on our surveys, an automated sales force can generate 15 to 30 percent more sales.
We'll show your sales force how to super-charge their contact management system with sales
letters, follow-up schedules, and prioritizing. We offer training from how to move from a
paper-based system to new contact management software, or offer new tricks and tactics
that will work with your existing system. From one to eight hours.
HANDLING OBJECTIONS GUERRILLA STYLE
Understand where objections come from. Learn how to flush out hidden objections. How to
make your most common objections disappear. How to respond when an objection catches you
off guard. We will create a segment on objection-busting specifically for your products
and services. One hour.
ADVANCED QUESTIONING TECHNOLOGY: HOW TO
INFLUENCE YOUR PROSPECTS WITHOUT MANIPULATION
How to use the 37 Magic Selling Questions to discover your prospect's desires and
motivation. In this one-hour advanced session, you'll learn the psychology behind each
question, and how you can use these tactics to create you own powerful questions to
influence your prospects and customers.
THE 10 MOST COMMON MISTAKES SALESPEOPLE MAKE
This one-hour program lets your sales force discover the 10 common mistakes in listening,
questioning, and closing, and what they can do to avoid them. A required module for new
salespeople and a great refresher for veterans.
GUERRILLA PRESENTATIONS THAT STICK, LONG AFTER
YOU'RE GONE
This one to eight hour program shows how the instructors at the Guerrilla Group can cover
more than 100 ideas an hour, and make them stick. You'll learn how to grab and hold your
audience's attention (whether it's your prospect, customer, or banker) and deliver the
message so they understand, accept, and agree.
MANAGING MULTIPLE DEMANDS
Advanced time and territory management for salespeople. How to set priorities when all
your to-dos are "A's"? How to organize demands based on payoff instead of
urgency. Four rules for delegating effectively. Eight ways to say "no" (without
alienating your co-workers or your customers). What to do when a dozen demands hit you at
once. This four-hour program shows your sales team proven tactics for managing people,
problems and projects to racially increase productivity (whether you're a manager or not!)
CLOSING GUERRILLA STYLE
In this one hour program you'll understanding the psychology of closing. Learn to
recognize subtle buying signals. Learn why most salespeople don't ask for the order, how
to nail down commitment, how to get reciprocal commitments, and what closing approach to
use and when.
GUERRILLA SELLING FOR RETAIL
Specifically designed for retail operations, this program shows you how to increase your
sales, immediately, how to get more customers to come to your store. How to spend the
right amount of time with each prospect. How to get them on your mailing list for more
profits. Two to eight hours.
GUERRILLA SELLING IN DIFFICULT SITUATIONS
How to sell against lower price, better quality, better known competition, and other sales
difficulties. Helps your sales force understand their hidden strengths and how to make
your customer understand the competition's hidden weaknesses without confrontation. One to
two hours.
GUERRILLA MARKETING ON-LINE
This six-hour program shows you how to use the Internet, e-mail, and the "information
superhighway" to claim your share of business. We'll even teach you how to create
your own guerrilla-style web pages.
100 GUERRILLA MARKETING WEAPONS
One hundred ways to convert prospects into customers using low-cost and no-cost
marketing. Choose this four-hour program when you must increase your customer base but you
can't increase the size of your sales force.
GUERRILLA MARKETING YOURSELF: 100 WEAPONS
What makes impressions on your customers and prospects? This 90 minute program examines
the 100 things that people consider both consciously and subconsciously when deciding to
trust you and buy from you.
CREATING YOUR PERSONAL 7-STEP GUERRILLA
MARKETING PLAN
This one to two hour program creates an achievable, measurable personal sales action plan
for each of your sales force based on the principles of Guerrilla Selling and Guerrilla
Marketing. Includes an experiential exercise that allows each individual to preview their
potential. Excellent for sales kickoffs and marketing launches. |
